Biscuits - Amori's Aunt's Angel Biscuits

Bourbon news very closely, Makers Mark got caught watering down its bourbon!  If anything should be against the law requiring the death penalty or worse, this is it.  I'm guessing it is just Jim Beam in a fancy bottle with a Red wax cap and people do strange things when they see red wax.  Here is a story to prove it.

I was running a diversion desk out of our food DC in Miami.  Strictly speaking I wasn't supposed to be doing this but the huge amounts of profit made te company look the other way and give me their OK.  A diversion desk is when a manufacturer is hung with a bunch of product they can't sell an it is getting close coded so they won't be able to sell it,  Or they just have too much and want to unload it, 

Manufacturers don't want to dump this product in a US or Canadian region market cheap fearing that their customers will expect low prices all the time or that the product ism;t as good as they claim.  So they want to unload it where their customers will never see it or be the wiser.  They would sell their stuff to me cheap knowing that I would unload it for them on the many Carribean Islands that the diversion desk served and the many cruise ships that we delivered to in the port of Miami.    So what does this have to do with red wax? 

Well I was lucky enough to get hold of  some very cheap but extreemly fine, aged, extra sharp, white cheddar cheese from  Cananda called - Black Diamond.   Yes that Black Diamond - wrapped in black wax..  I put it on a couple of boats hitting all the islands and not long after i started getting calls that this stuff would enver sell even at the great price we put on it.  I asked why adn was quickly told that the the Russinas had been d=mping cheese in the carrobean for many years and people had  gotten used to this chesse and it was in demand and it was wrapped in red wax and red wax was now considered premium as a result. 

I had all the cheese brought back to Miami and dunked it red wax, right over the top of black wax and sent it back out and sure enough...... it sold like hot cakes and everyone said it was the best cheese ever to hit the Islands.  Made less of a fortune on it too!

So know your markets and don't mess with them by watering down your bourbon and always coat it in red wax if yoiu can !

I'm thinking a nice red wax seal would look great on your next batard Ski!  And you pro's take note if you want to be selling $10 bread like Chad Robertson does :-)